Why Leap?
We believe the way you tell your story matters and appreciate the opportunity to collaborate with you on your journey to achieve your goals and engage with your prospects and clients.
Here are just a few of the ways we work with clients:
Here are just a few of the ways we work with clients:
- New businesses who need to establish their brand, creative, and messaging clearly and cohesively
- Small businesses who need brand clarity, identity, and messaging for professional perception and growth
- Organizations that need creative and message cohesion for multiple projects under one umbrella
- Clients who have no art or marketing departments, wear all the hats, and need help executing projects
- Large businesses with multiple offices/departments and objectives that need cohesion in creative and messaging
- Marketing directors who manage big picture goals and need partners to get creative and content work done
- In-house marketing departments who need extra help during busy times
- Agency art departments who need additional support with projects and need the work to be cohesive and on deadline
- Print, production, creative, and marketing companies who need creative support with print processes expertise
Leap To It
These are some of the tactical items we are experienced in:
Branding
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Creative
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Sample Client Projects
Here are just a few examples of collaborative client projects:
• Brand audit and strategy plan. Worked with a 30 year old company who grew through acquisition and needed to bring all 18 offices under one cohesive brand umbrella. We did not change the logo, but through research, analysis, brand audits and intensive brand defining workshops, we were able to define "who" the brand was and a way to speak to that brand across the entire company. We combined a brand workshop with the annual meeting to refocus key staff on core brand characteristics and how to pull messaging through to change marketplace conception from 18 independent offices to one unified company brand.
• Brand defining workshop. Worked with a serial entrepreneur to create a unifying umbrella brand, and then re-design business unit brands to dovetail into the overarching brand and bring cohesion to a diverse portfolio of offerings. We created a structured brand guideline with key color and font usage to show how the brand marks could work together or independently, but always cohesive. Messaging was also developed for each offering, but was kept on point with the unifying umbrella brand's message.
• Creative pieces needed to complete a large agency project. Was brought in as a creative team member to an agency doing a client re-branding design project with multiple needs on short time frame. Was given collateral, advertising, and PPT decks to complete on tight deadlines with cohesion to new brand standards a must.
• Launched a new event. Worked with a Main Street organization with nine member districts to create, plan, brand and implement a new event throughout all districts. Worked with directors to build interest, rolled out brand and messaging to help get members on board, created logos, collateral, and advertising for the event. Helped secure sponsorship dollars to supplement the event. Created a social media calendar for overall and each individual district. Implemented social media posting, blogging, public relations releases, and media campaign. Completed a wrap-up survey and report with all statistics, best practices, and ideas for the next year.
• Brand audit and strategy plan. Worked with a 30 year old company who grew through acquisition and needed to bring all 18 offices under one cohesive brand umbrella. We did not change the logo, but through research, analysis, brand audits and intensive brand defining workshops, we were able to define "who" the brand was and a way to speak to that brand across the entire company. We combined a brand workshop with the annual meeting to refocus key staff on core brand characteristics and how to pull messaging through to change marketplace conception from 18 independent offices to one unified company brand.
• Brand defining workshop. Worked with a serial entrepreneur to create a unifying umbrella brand, and then re-design business unit brands to dovetail into the overarching brand and bring cohesion to a diverse portfolio of offerings. We created a structured brand guideline with key color and font usage to show how the brand marks could work together or independently, but always cohesive. Messaging was also developed for each offering, but was kept on point with the unifying umbrella brand's message.
• Creative pieces needed to complete a large agency project. Was brought in as a creative team member to an agency doing a client re-branding design project with multiple needs on short time frame. Was given collateral, advertising, and PPT decks to complete on tight deadlines with cohesion to new brand standards a must.
• Launched a new event. Worked with a Main Street organization with nine member districts to create, plan, brand and implement a new event throughout all districts. Worked with directors to build interest, rolled out brand and messaging to help get members on board, created logos, collateral, and advertising for the event. Helped secure sponsorship dollars to supplement the event. Created a social media calendar for overall and each individual district. Implemented social media posting, blogging, public relations releases, and media campaign. Completed a wrap-up survey and report with all statistics, best practices, and ideas for the next year.
Who is Leap?
C.J. Higginbotham is the owner of Leap Creative Services. A certified branding expert and a 30+ year creative and content services veteran, C.J. prides herself on her ability to integrate seamlessly with a client's team and her intuitive instincts for the best strategies to accomplish goals. She has worked with an array of large and small clients, including business to business, tourism, retail, restaurants, education, non-profit and professional service industries.
In an effort to utilize all tools available in the marketplace for the best outcomes for clients, C.J. continues to expand her knowledge and services with additional certifications and training in Branding, Design, Strategy, and Marketing to complement her Commercial Art foundation.
C.J.'s personal goal with each client is to be a trusted member of their team, to learn the inner workings of the client’s business to be effective for their goals, and collaborate on creative, message, ideas, and tactics to move goals forward.
In an effort to utilize all tools available in the marketplace for the best outcomes for clients, C.J. continues to expand her knowledge and services with additional certifications and training in Branding, Design, Strategy, and Marketing to complement her Commercial Art foundation.
C.J.'s personal goal with each client is to be a trusted member of their team, to learn the inner workings of the client’s business to be effective for their goals, and collaborate on creative, message, ideas, and tactics to move goals forward.